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English Premier League football club Tottenham Hotspur is catching heat from fans after it announced a major new partnership deal with controversial fan token creator Socios, reports The Times. According to the club, the team-up will “provide fans worldwide with access to a unique range of club-related activities, rewards and experiences.” Tokens will reportedly be handed out for free to season ticket holders and club members, while non-members will have to pay $2 per coin. However, the Tottenham Hotspur Supporters’ Trust has voiced concerns that the project will not only be charging fans to engage with their club but will “encourage fans to enter a cryptocurrency ecosystem of which many will have little knowledge.” “It is important there should be no financial or technological barriers to fan engagement,” the trust says, “ yet this relationship potentially creates both .” While potentially very lucrative, fan tokens, which give supporters the power to vote in club polls and enter...

Spurs becomes the first Premier League team in two years to issue its own fan token on the Chiliz blockchain. Tottenham Hotspur will become the latest Premier League team to tap into blockchain technology to issue and manage its own Web3 fan token to drive supporter engagement and rewards. Spurs will issue the fan token through Socios.com, the fan engagement platform built on the Chiliz blockchain that has attracted over 80 major sporting teams from different codes around the world. The platform enables teams to issue and manage fan tokens, digital collectibles and real world rewards, while users can participate in DAO-like decisions involving their favourite teams. Related: From cricket to crypto: AB de Villiers ventures into Web3 Spurs join the likes of Premier League champions Manchester City, Arsenal Barcelona, Paris Saint-Germain, Juventus, Inter Milan, AC Milan,Atlético Madrid and A.S. Roma, which are some of the most prominent teams in professional football making use of block...

Jack Daniels is dropping digital collectibles in an AR game, while FIFA launched an AI-football simulation game that will eventually ship NFT integrations. Otherside holders get dripped out in Gucci Luxury fashion giant Gucci has designed a limited edition pendant for Yuga Labs’ Otherside metaverse that will come in both physical and nonfungible token (NFT) forms. Gucci’s silver jewelry piece is dubbed the “KodaPendant,” and will drop on April 6 for hodlers of the Koda or Vessel NFTs, which essentially function as either creatures or avatars in Otherside. Koda and KodaPendant NFT artwork. Source: Yuga Labs The physical chain itself is 50cm long, with a Koda-shaped pendant engraved with “GG.” There will be 3,333 in total on sale for 450 ApeCoin (APE) a pop, worth roughly $1,930 at current prices. Once the NFTs are purchased, their Koda or Vessel NFT metadata will be updated with a KodaPendant trait, resulting in a physical update to the token’s associated animated character. Introducin...